‘Rockstar could lose millions if GTA 6 launches at $100’: Fans prefer $70 for the next big game, says research

10 months ago 36

MIDiA Research predicts GTA 6, expected to debut in May 2026 on PS5 and Xbox, will likely earn more at $69.99 than $100. Surveying 2,000 US gamers, 60% would buy at $69.99, fewer at higher prices. Rockstar has yet to confirm pricing. Higher costs may reduce sales.

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‘Rockstar could lose millions if GTA 6 launches at $100’: Fans prefer $70 for the next big game, says research

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