Your next movie outing could cost a lot less. All you need to know about PVR INOX's new strategy

2 hours ago 1

PVR INOX launched a new format designed to deliver an affordable yet premium movie-viewing experience in Tier III cities across India. The first Smart Cinemas will be unveiled in Muzaffarpur, Bihar.

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Your next movie outing could cost a lot less. All you need to know about PVR INOX's new strategy

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